Bobbii Jacobs founded Wildflower Entertainment Group to champion a bold ethos: leave the set trail and forge your own path. With a deep passion for innovation and individuality, she aims to partner with artists, brands, and talent who share her vision of redefining boundaries and embracing authenticity.
Born in America’s Heartland and shaped by a family legacy of service and resilience, Bobbii's determination was evident from an early age. After graduating from the University of Iowa, she pursued her love of music and creativity, launching her career at Hitmakers Magazine and promoting icons like Mariah Carey and Tina Turner. She continued to break ground as West Coast National Promotion leader at LAVA Records, championing rising stars like Matchbox Twenty.
Bobbii co-created Live In The Vineyard, a celebrated Napa festival that combined music, food, and wine, later evolving into events like Yountville Live and Live In The Vineyard Goes Country. In 2024, she also launched Elevation, blending live music with Colorado's breathtaking outdoor landscapes.
With the inception of Wildflower Entertainment Group, Bobbii continues her mission of paving new trails for creative collaboration, inspiring others to embrace the wild, untamed spirit of possibility.